Managing stock in one place helps you avoid running out of stock or double-selling and leads to better analysis of your products in terms of performance, peak selling periods, etc. More importantly, centralising the management of your sales channels gives a more accurate stock-holding calculation.
Small to medium-sized multichannel merchants operate in a business environment that is vastly different from even a few years ago. Consumers have an abundance of information at their fingertips and can interact with businesses through many different channels. As a result, retailers need to operate across multiple sales channels as efficiently as possible while finding new ways to differentiate themselves in the market to consumers. Find out more about understanding order management and back office strategies for multichannel retailers