The category “Sports Goods” encompasses as diverse an array of merchandise as can be imagined. The category includes all of the equipment associated with the major team sports, recreational sports like golf and tennis, exercise equipment, hunting and fishing gear, water sports, pub and club sports like snooker, pool and darts, etc…and that doesn’t include all the unique gear and outfits associated with each individual sport.
At the same time, target shoppers are equally diverse, covering every demographic, including all economic classes, ages, nationalities, and genders. Once you start offering sports goods there’s no limit to the range of products you can sell or the people who you’re trying to reach.
That’s why sporting goods is one of the most popular categories among Dydacomp’s Multichannel Order Manager (M.O.M.) and SiteLINK ecommerce users. Whether our Sporting Goods clients sell through retail, catalogue, Ecommerce or some combination of all of these, they recognize the flexibility M.O.M. and SiteLINK provide as they grow and change their business.
M.O.M. and SiteLINK offer lots of special features to keep sports goods businesses like yours streamlined and efficient making sure you have all the tools you need to keep your customers informed, happy and buying. These features include:
- Backorder and advance ship-date management
- User defined search for customers and customer services
- Gift sender reminder notices, gift certificate sales and redemption
- Gift card printing
- Kitting and bill of materials
- Wholesale & retail pricing management
- Inventory control
- Integrated shipping with most of the UK’s major carriers
- Product recommendations
- Chat software
- Product reviews and recommendations
- Integration into marketplaces like Amazon and eBay
With M.O.M. and SiteLINK it is so easy to add entire new lines, open new marketing channels or target new customers while using the same order management and fulfilment system. M.O.M. and SiteLINK grow with your business as you grow, so whether you have already achieved “Big Box” status or you are just launching your first line, M.O.M. and SiteLINK help simplify and accelerate the order management process, helping your bottom line and funding those investments in new lines of inventory.